한류, 스페인에 자리 잡다
The Korean Wave boom is not hard to find anywhere in the world these days.
Spain is one of the countries where demand for K-pop and K- dramas... translated into interest in other areas like Korean products and the Korean language.
Kim Min-ji files this reports from Barcelona.
Thanks to the internet,... Korean content is being dispersed to all four corners of the globe,... and has captured the hearts of people in many different countries, even here in Spain.
"I saw one video clip and I was like, this is kinda cool, and then from K-pop, it went to Korea in general and I just got very interested in Korean culture."
"The culture is very interesting. I love the completely different society compared to Western culture. It's just so, so cool."
Spain even has an association that promotes Hallyu as more and more Spaniards have expressed an interest, in K-pop, in particular.
"You go anywhere, just a random high school class, and at least one or two people will be like, 'I like this group,' "
This popularity has also driven demand for Korean language learning.
"Spanish students gather here to learn Korean as well as to take part in activities that include watching Korean movies and dancing to K-pop."
"We do pretty much everything. We learn Korean. We also do lectures about history and culture -- anything that has to do with the real cultural side of Korea. The dramas, choreography, the songs, it's really good quality and people can feel it."
This skyrocketing interest in all things Korea has also created business opportunities.
"Here in the heart of Barcelona, is this store solely dedicated to Korean cosmetics. From face masks to moisturizers, these are the exact same products you can find in Seoul. The ingredients, quality and even packaging is what's grabbing the attention of Spanish consumers."
And the response has been overwhelming.
"The packaging is really cute. Also, I think they work. They really work. Here in Europe, the products don't even work at all. But the Korean , they really work."
Some Korean cosmetics companies have made inroads into the Spanish market themselves.
"We have a really good range of colors that are adapted to the Spanish ... and Western countries. They are really light, the texture is really good and they are really easy to use."
It's been a win-win scenario,... but to make sure this trend doesn't peter out,... Korea will need to come up with even more catchy content to keep their global fans mesmerized.
Kim Min-ji, Arirang News. Barcelona.
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